Beyond the Podium: How to Get Maximum Value from Your Keynote Speaker

If you’re organising a conference—whether you’re a seasoned PCO, an internal events lead, or a manager wrangled into the role—it’s easy to think of a keynote speaker as a one-and-done deal. They walk on stage, inspire the crowd, take a bow, and vanish.
But what if you could get more for the fee you paid? A great keynote can be so much more than a 45-minute performance. With some planning, your keynote speaker can become a strategic partner who adds value before, during, and long after your event.